Double eleven countdown to electricity business who take the lead

Click: 951 Date: 2017-08-18 09:42:00 Information Source:

双十一倒计时 电商谁拨头筹

11 Golden Week just over, when the major home stores in the inventory of gold weeks when sales, there are many brands of home began to premeditated how to meet the upcoming double eleven carnival shopping day.
The same time as
With the holiday approaching, double eleven heat is also rising. According to the Baidu index show, double eleven mobile search chain growth of 66%. In the case of people on the double attention of more and more high, the major furniture manufacturers also began early for the two eleven drainage.
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In 2014, the twoteen, Lin's wood, Luo Lai home textiles, all Friends of the furniture three home brand enterprises into the day cat two eleven full category top 10, as last year's double eleven home category winner. As more than once to participate in the double 11 of the enterprises, this year's double eleven, between enterprises and what measures will be taken in the carnival day to get their seats?
The same time as
Lin's wood as a sales-based online furniture brand, double eleven to become an important node of its annual sales, 2013 pairs of 11 days for the company's annual output value of the proportion of 16%. Recently, according to Lin Wood related person in charge, the double 11 will lock 600 million target, into the industry-wide third. Target set, corporate marketing tools will immediately follow. In early October, its flagship store has played a double eleven first to buy the slogan, more than 11.11 day more cost-effective, 99 yuan deposit reached 149 yuan marketing means to attract consumers.
The same time as
Rollei home furnishing 2015 earnings released, earnings show that the first half of this year the company achieved operating income of 12.5 billion, an increase of 12.38%. From the current point of view, Carolina in the marketing of the two has not yet have specific marketing tools, however, in September officially opened the Carolina online shopping mall, may become the addition of its two to provide another channel.
The same time as
In the Golden Week on the occasion, all Friends of the furniture organized by the Thanksgiving as the theme of the large-scale promotional activities, the traditional line of stores for the advantage of the furniture brand, in addition to the online shopping festival, still stressed the importance of the Golden Week Sex, in early October, does not seem to reveal the relevant information on the two eleven.
The same time as
In the festival to promote the consumption of household consumption in front of the law, the traditional Golden Week is undoubtedly an important festival of home sellers. Not only the brand of home attention, the Red Star Meikailong such a supermarket to spend more money to hire a high round, Angelababy for its spokesperson, to create hi hi eleven promotional section. However, in the standardization of goods, finished products more and more mature, the traditional home stores to provide the goods are basically found on the Internet, the store often flow to the various corners of the market penetration. Online shopping section to become a breakthrough in business performance more and more important promotional nodes, the business in the occasion of the arrival of the two eleven, is bound to set off a promotional war.
  

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